MASE Industries Sdn. Bhd. is a Malaysian GMP-certified manufacturer with more than 50 years of expertise in hair color innovation, professional hair care, scalp care, fragrances, and personal-care products. From a humble beginning as a small regional supplier, MASE has grown into one of Malaysia’s most trusted and progressive beauty manufacturers—serving retailers, salons, and consumers across ASEAN, China, the Middle East, Europe, the USA, and Canada.
Recognised and accredited by the Ministry of Health Japan, our facilities meet some of the world’s strictest production standards, especially in the formulation and manufacturing of hair color products. Today, MASE continues to set new benchmarks in safety, speed, quality, and innovation.
Innovation You Can Trust
Our Heritage
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A modern GMP-certified factory
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State-of-the-art automated production lines
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In-house formulation, testing & quality labs
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Strong partnerships with global distributors
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A growing portfolio of proprietary brands
Science That Colors Your World
What We Do
How Do We Innovate in Hair Color Technology?
Hair color is our core expertise. We specialise in fast-processing, high-performance, and ammonia-free technologies:
- Ammonia-Free 1-Minute Hair Color
A global breakthrough developed in Malaysia; fast, effective, and gentle. - Ammonia-Free 5-Minute Express Color
For quick and convenient coverage. - Ammonia-Free 10-Minute Hair Color
Ideal for both salons and home users. - Fashion Hair Color Series
Vibrant, long-lasting shades for creative expression. - Next-Generation PPD-Free Hair Color
Designed for markets requiring cleaner and safer formulations. - Custom Formulas (OEM/ODM)
Tailored formulations for international clients seeking unique branding.
What Professional Hair Care Solutions Do We Offer?
Under our professional brands Intrixx and Aquasilk, we offer salon-grade solutions trusted by professionals for visible performance and consistency:
- Advanced scalp treatment systems
- Hair repair, moisture & bond-enhancing technologies
- Keratin-based perming and straightening support
- Ammonia-Free 10-Minute Hair Color for fast, low-odor services
- Fashion Hair Color for vibrant, salon-ready results
- Designed for reliability, performance, and professional confidence
What Consumer Brands Are Part of MASE?
MASE owns and manages a growing portfolio of retail and lifestyle brands:
Flagship Hair Color
- Quick Touch – Ammonia-Free 1-Minute Color
- Speed Touch – Ammonia-Free 1-Minute Color
Professional Salon
- Intrixx
- Aquasilk
Lifestyle, Fragrance & Grooming
- Alyson
- Arisar
- Amby London
- HEX
Each brand is developed with a clear market positioning that supports both domestic and international expansion.
Where do MASE products sell?
MASE products are available across Malaysia, Singapore, online platforms, and international markets.
Malaysia
Distributed through MASE Marketing Sdn Bhd and Hairwell Sdn Bhd. Available in major pharmacy chains such as Caring, Big Pharmacy, Multicare, HealthLane, Constant Pharmacy, AMPM, PMG, independent retailers, and professional salons.
Singapore
Distributed via MASE International Marketing Services Pte Ltd and Hairwell International Pte Ltd, supplying retailers such as NTUC FairPrice, Sheng Siong, Watsons, Mohamed Mustafa, Prime Supermarkets, CK Department Store, independent retailers, and salons.
Online
Available through Shopee Mall, Lazada Mall, and official brand webstores.
International
MASE exports to more than 20 countries across ASEAN, China, the Middle East, Europe, the USA, and Canada.
How does MASE approach Research & Development?
MASE’s in-house R&D team continuously advances product performance through:
- Ingredient innovation
- Fast-processing color chemistry
- Scalp-safe and sensitive-skin formulations
- Market trend forecasting
- New fragrance, texture, and sensory design
- Safety and stability testing
Our collaboration with third-party laboratories allows us to conduct RIPT, patch testing, safety assessments, and salon trials for export compliance.
What is MASE doing to support sustainability and responsible manufacturing?
MASE is committed to sustainable and ethical manufacturing practices across our operations. We continue to invest in solar-powered factory upgrades, water and chemical waste reduction systems, eco-friendly packaging initiatives, and responsible sourcing of raw materials. All production follows strict international safety and compliance standards to ensure long-term environmental responsibility.
What is MASE’s long-term vision?
MASE aims to become a global leader in next-generation hair color and professional hair care. Our vision is to deliver fast, safe, and high-quality innovations that showcase Malaysia’s manufacturing excellence on the world stage, while continuously elevating product performance, sustainability, and customer trust.
