đź“… 6 November 2025 | Shanghai, China
The China International Import Expo (CIIE) in Shanghai was a historic milestone for MASE Industries. Showcasing our Malaysian innovation under the Malaysia National Pavilion hosted by MATRADE, we were honored to receive overwhelming recognition from visitors and leaders alike.
🇲🇾 A Proud Visit from Malaysia’s Leaders
We were deeply honored to welcome Malaysia’s Deputy Prime Minister, Datuk Seri Ahmad Zahid Hamidi, and Sarawak Deputy Premier, Datuk Amar Awang Tengah Ali Hasan, to our booth. Their visit highlighted the importance of supporting and elevating Malaysian-made products in international markets.
Both leaders expressed keen interest in our flagship hair care innovations:
- Quick Touch – A 1-minute, ammonia-free hair color solution.
- Speed Touch – Fast, gentle, and effective for all hair types.
These products combine speed, scalp care, and beautiful results — all proudly developed and manufactured in Malaysia.
✨ A Moment to Remember
One of the most inspiring highlights was when both VIPs personally requested and collected my name card — a gesture that reflects genuine respect and appreciation. It’s a moment our team will always cherish.
🌏 Malaysian Innovation on the Global Stage
This recognition at CIIE isn’t just a proud moment for MASE Industries — it’s a testament to Malaysia’s growing presence in the beauty and personal care industry. We remain committed to showcasing Malaysian creativity, quality, and craftsmanship to the world.
Thank you to everyone who supported us at CIIE 2025. Malaysia Boleh! MASE is proud to represent the best of Malaysian innovation.
#CIIE2025 #MASE #QuickTouch #SpeedTouch #MalaysiaBoleh #BeautyInnovation
